Polycab India has appointed Shwetal Basu as Senior Vice President (SVP) and Head- Brand and Marketing.
Earlier, she was associated with Shoppers Stop as Chief Marketing and Communication Officer from October 2021 to September 2024. Previously, Basu served as Head Marketing and VM at Metro Brands from August 2018 to October 2021.
Before this, she was associated with Aditya Birla Retail for nearly six years. She joined the company in October 2012 as Head Marketing- Hypermarkets. Later, she was elevated to Format Head Marketing- ABRL in August 2016.
From October 2011 to August 2012, she was Senior Manager- Marketing at the Gemological Institute of America. Earlier on, she served as AVP- Marketing Services at HDFC Bank from July 2008 to December 2011.
Prior to this, from March 2006 to June 2008 she was Manager- Marketing at Zicom. Previously, she was associated with Tata Communications as Assistant Manager- Marketing from 2003 to 2006.
From August 2001 to January 2003, Basu was Executive- Marketing from August 2001 to January 2003. In the past, was associated with PepsiCo in Marketing from 1999 to 2002.
