ITW Universe has appointed former Co-Founder and CEO of Googly Media- Shubhodip Pal as the new Chief Executive Officer of its Integrated Marketing Services division which will be working collaboratively with ITW’s existing divisions to offer a more holistic approach to their clients.
With over 27 years of experience and a proven track record across multiple sectors in brand leadership, marketing innovation and business growth, Pal is recognised as one of the transformative leaders in the industry and will therefore be responsible for building ITW’s newest offering to help brands create impactful marketing strategies across sports, media and entertainment.
He joins ITW Universe from Googly Media, a Singapore based gaming platform specialising in eSports and Casual gaming, where he was instrumental in conceptualisation, finding product market fit to a successful launch in India, along with partnership with leading international gaming publishers.
Prior to co-founding Googly Media in December 2021, he served the role of Chief Marketing and Business Development Officer at Revolt Motors from January 2019 to December 2021. Before that, he was associated with Micromax Informatics as Chief Marketing and Commercial Officer for close to one-and-a-half years, between September 2017 and December 2018.
Previously, he also held the role of CEO at Balaji Telefilms and Motion Pictures for one-and-a-half years, starting March 2016.
In the past, he served across various key leadership roles at Hewlett Packard, ABN Amro Bank and Samsung Electronics.
Bhairav Shanth, Co-Founder of ITW Universe, expressed his excitement about the appointment and said, “We’re thrilled to welcome Shubhodip Pal to the ITW family. At ITW, we’ve always been at the forefront of innovation, and I have complete confidence that Shubhodip, with his groundbreaking ideas, will drive our vision even further. ITW IMS is a transformative division, and I can’t think of anyone better suited to lead it. Over the course of his career, Shubhodip has consistently demonstrated a unique ability to transform brands and leverage cutting-edge marketing strategies, which aligns perfectly with our commitment to delivering exceptional value to our clients.”
On his vision for ITW IMS, Shubhodip Pal said, “I am very excited to be a part of ITW’s growing vision as one of the largest sports and entertainment agencies in the country. ITW has helped brands create a niche in sports and beyond, the need of the hour is a single window solution for brands to leverage which combines media, creative, maximising the Sponsorships which they invest in and actionable strategy across mediums and diverse platforms available today.”
“With ITW working with 39 brands last year during the IPL was landmark on its own showing trust in us delivering solutions and activating rights be it Offline or online. I am looking forward to leading our dynamic team and spearheading our transformative approach across the BU’s in ITW and giving our clients bang for their buck. Customization solutions for brands, understanding their needs and delivering is key to our success – we will always be part of the Brands CMO’s team for the brands we work with,” he added.
