Abhisheik Joshi, who led ShemarooMe as Business Head from 2020 to 2024, has joined New Media Holding as CEO. He announced the move via LinkedIn.
At Shemaroo, Joshi was responsible for the OTT platform’s strategy across product, content, monetization (SVoD, AVoD, FAST), and partnerships. His time at the company marked a phase of platform strengthening and new growth initiatives in digital.
Before Shemaroo, he was with MX Player from 2018 to 2020, where he served as Chief Marketing Officer and later took charge of MX Gold and MX TakaTak. Prior to that, Joshi was with SonyLIV and has also worked with ZengaTV, ABP News, and Sony Pictures Networks, building a multi-platform career over 18 years.
He’s also a founding member of FICCI’s Young Leaders Forum and has been active in the intersection of policy, technology, and digital media.
