Anvesha Poswalia has joined Shemaroo Entertainment as Head of Digital Marketing. Before this, she was associated with Unilever as Digital and E-commerce Lead- Home Care from.
At Unilever, she spearheaded the digital and e-commerce strategy for the home care business at HUL, which involves some brands like Surf Excel, Comfort, Domex, and Vim.
Previously, she served as Digital Marketing Lead- L’Oreal Professionnel at L’Oreal from August 2019 to February 2021. In this position, she led the team to drive digital transformation for L’Oreal Professionnel on three levers- consumer, commerce, and community. She also ideated, planned, and executed the strategy to engage consumers across the funnel.
From September 2015 to August 2019, she served as Senior Brand Manager- Digital at Asian Paints. In this role, she was responsible for the overall digital marketing strategy for the brand.
Earlier, she was associated with Travelyaari as Assistant General Manager- Marketing from October 2013 to September 2015. In this role, she was responsible for managing brand and direct response campaigns using platforms like SEM, SEO, email marketing, social media, etc., building the marketing plans for achieving short and long-term organisational objectives and executing marketing programs across selected segments with a focus on the target audience, and value proposition to achieve revenue targets, among other things.
In the past, she was associated with Google in different roles. She joined the Company in June 2011 as Account Planner for AdWords. Subsequently, she served as Account Strategist from June 2012 to September 2013.
Poswalia took to LinkedIn and wrote, “For over a decade, I have been focused on building engaging content to drive product sales. Learnt, unlearnt, built frameworks & playbooks, applied cross-industry best practices, and got an opportunity to shape up some wonderful brands.”
“Content is the mainstay of marketing, but what if the content itself is the product? What does it take to craft these stories and make them resonate? This had intrigued me for some time now, so I decided to plunge into a first-hand experience of addressing this myself,” she added.
