Nykaa has announced Bollywood actor Sharvari as its new Brand Icon, expanding the platform’s connect with India’s new-generation beauty audience. Known for her effortless confidence, trend-forward style, and growing appeal among young consumers, Sharvari will front campaigns and experiences across Nykaa’s ecosystem from the Hot Pink Sale to Nykaa Play, Nykaaland, and New at Nykaa.
As a Jury Member of the Nykaa Best in Beauty (NBIB) Awards 2025, she also takes on an influential role shaping the platform’s voice in India’s fast-moving beauty space.
The move comes as Nykaa continues to define beauty not just as a product category but as a culture blending global trends, local resonance, and creator-powered discovery. Sharvari’s presence, the company says, reflects this shift.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said,“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer — someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari said, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
