MarketingPulse, which was a much-awaited event for marketers and brands was held at the Hong Kong Convention and Exhibition Centre yesterday (21 March 2018). Nearly 1,200 corporate executives, marketing and advertising agency representatives attended the event. 40 experts in the fields of brand management, marketing and advertising from nine countries were invited to share their insights, success stories and best practices.
The event started with Recipe for a Winning Brand which featured Sara Riis-Carstensen, Head of Global Branding of De Beers and former Director of Global Brand Development of LEGO, Kei Suzuki, Director, Ryohin Keikaku Co., Ltd. (MUJI), and Uri Minkoff, CEO and co-founder, Rebecca Minkoff, as speakers. Sara shared the brand building strategies and spoke about the importance of embracing change. According to her, brands need to be very sensitive about the content they show in advertisements as it has a big impact on the viewers.
How to launch a new brand in the market
Uri Minkoff shared the journey of his life and how he succeeded in establishing a fashion accessories brand with her sister Rebecca Minkoff. He shared thoughts on the problems that marketers face while launching a new brand in the market. He believes that analysing market before selling products can help a lot and can save a lot of money. He also shared the impact of modern technology on marketing world. Combining online and offline shopping experiences is the best way to conquer any market according to him.
Content is the king
A lot of interesting topics like dos and don’ts of brand building on social media were discussed during the event. The presence of experts such as Maya Hari, Vice President, Asia Pacific, Twitter; Assaf Tarnopolsky, Director of Marketing Solutions, South East Asia, North Asia & Japan, LinkedIn; Evan Greene, Chief Marketing Officer, The Recording Academy (The GRAMMYs); Beverly W Jackson, VP of Social Portfolio Strategy, MGM Resorts International; and JiPeng Men, Vice President and Head of Marketing Division, JD.com, to share their valuable experiences helped participants to gain knowledge of the marketing strategies that big players are using.
Exhibition Zone
MarketingPulse also featured an Exhibition Zone, in which 20 companies showcased their innovative marketing strategies and solutions to the basic problems that marketers face in content marketing, search engine optimisation, customer service platforms and AI platforms.
The role of Hong Kong in uniting Asia’s biggest companies was also discussed during the event. Also, the organizing head HKTDC made sure that participants get to experience a variety of networking events that can help them to exchange intelligence and build networks.
MarketingPulse was an event that does wonders for people who are willing to learn the trending marketing techniques. Such platforms help brands to connect with each other and exchange valuable lessons that they have got after working for years. Exposure is the necessity for every individual to make an open mindset about difficulties that one faces in achieving professional goals.
Marketing Mind is proud to be the digital partner of MarketingPulse as we believe in sharing valuable information about marketing in a way that users can understand easily and the vision behind MarketingPulse was also similar.
