Segumento, an AI-based data intelligence platform dedicated to supporting brands in their growth journey, has appointed Anupama Mishra as Head of Agency Sales and Partnerships and Aniket Soman as Head of Partnerships and Alliances.
As per the platform, these strategic appointments mark a significant step forward in Segumento’s mission to expand its footprint and enhance its reputation in the industry.
Mishra brings over 12 years of media experience across print, television, radio, and digital platforms. Before joining Segumento, Mishra was associated with Times Internet as Agency Relationship Manager West & South from September 2022 to May 2024.
Prior to that, she served as Manager at OTV from September 2015 to September 2022. Between April 2017 and April 2018, Mishra worked with Culture Machine Media as Revenue Manager. Before that, she was associated with TV Today Network as Senior Executive from December 2012 to September 2015.
She also served as Account Manager at Amagi Media Labs from February 2012 to December 2012. Between September 2010 and February 2012, she worked as Sales Executive at DNA – Daily News & Analysis.
At Segumento, she will focus on strengthening relationships with top advertising agencies. Known for her passion for transparent, mutually beneficial partnerships, Mishra’s approach aligns with Segumento’s values.
Soman, a seasoned professional with over 17 years of experience, has worked with various brands, including Resulticks, Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, in senior roles.
Before joining Segumento, he worked with Resulticks as Associate Director – Client Success from June 2022 to April 2024. Prior to that, he was associated with Merkle Sokrati as AVP – Client Engagement from February 2018 to May 2022.
He also worked with Markets and Markets as Client Engagement Manager from December 2016 to December 2017. Between February 2015 to December 2016, Soman served as Senior Corporate Sales Manager at Getit Infoservices.
In the past, he was also associated with Care Ratings as manager – Business Development; Dun and Bradstreet as Strategic Account Manager; Vodafone Global Enterprise as National Service Manager; HSBC as Financial Planning Manager and Kotak Life Insurance as Relationship Officer.
At Segumento, he will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners.
Commenting on the appointments, Himanshu Pandey, CEO of Segumento, said, “Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones.”
On her appointment, Mishra said, “I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence.”
Soman said, “I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento’s value proposition.”
