FCB Ulka Names Bhawana Choudhary As Executive Vice President
FCB Ulka, part of FCB India, has appointed Bhawana Choudhary as its Executive Vice President. Choudhary ...
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Alia Bhatt Joins Levi’s As Global Brand Ambassador
Levi’s has announced that Alia Bhatt joins as its new Global Brand Ambassador. This partnership brings ...
Brands To Spend Over Rs 700 Crore On Influencer Marketing This Festive Season: Qoruz
Brands have been expected to spend over Rs 700 crore on influencer marketing during the ongoing ...
Swiggy Launches Instant Gifting ‘Giftables’
Swiggy has entered the gifting space with a new category called Giftables. This category is aimed ...
Here’s How ‘Param Sundari’ Turned Tracks & Trends Into Marketing Triumphs
When Bollywood said “lights, camera, romance,” Param Sundari said “songs, screens, and streets.” This wasn’t just ...
Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with ...
Aurelia Appoints Ananya Panday As Brand Ambassador
Women’s ethnic wear brand Aurelia has appointed Bollywood actor Ananya Panday as its new brand ambassador. ...
India Spends 20 Hrs A Month On Social Media, YouTube Leads As Top Platform: Comscore
Indians are spending an average of 20 hours every month on social media, making the country ...
Over 80% Consumers Discover Festive Deals On Social Media: BigCity Report
Indian festive shoppers have been reshaping the rules of brand engagement this year. BigCity Promotions has ...
Bigg Boss Hindi Season 19 Secures 9 Sponsors
JioStar is bringing Bigg Boss Hindi back across from JioHotstar and COLORS for its 19th season, ...
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