Fastrack Launches New Campaign With Siddhant Chaturvedi, Capturing The Rush Of Bold, Youthful Energy Through Fragrance
Fastrack Perfumes has launched its latest national campaign starring Bollywood actor Siddhant Chaturvedi, built around the ...
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OpenAI And PayPal Partner To Enable Instant Checkout & Expand Commerce In ChatGPT
PayPal, Inc. has announced a partnership with OpenAI to adopt the Agentic Commerce Protocol (ACP), expanding ...
Diwali 2025 Sees Early Festive Surge As 93% Of Indians Shop Online, Driving 14% Growth In Sales: Criteo Report
As the Diwali season has set the nation aglow, Criteo has released new insights that reveal ...
Diwali 2025 Gets Brighter As Brands Turn Festive Feels Into Creative Fireworks
This Diwali, brands went all out not just with lights and sweets, but with stories that ...
From Bundled Gifting To Hyperlocal Reach: Inside India’s Most Transformative Festive E-Comm Season Yet
India’s e-commerce sector is in full swing for the 2025 festive season with unprecedented momentum, as ...
Rayomand J. Patell Introduces A Brand Communication & Technology Agency ‘Firestarter’
Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology has ...
Infectious Advertising Appoints Smriti Tewari As Business Head
Infectious Advertising, an independent agency, has appointed Smriti Tewari as Business Head. Smriti brings with her ...
Kult Appoints Rishi Patnaik As Chief Business Officer
Kult has appointed Rishi Patnaik as Chief Business Officer (CBO), effective October 14, 2025. In his ...
From Noise To Narrative: A Playbook For Festive Campaigns
In India, festivals have always been more than just dates on a calendar. They are moments ...
85% Of Indian Viewers Find Creator Brand Collaborations Authentic, Fuelling YouTube’s Shopping Growth
The platform has scaled its YouTube Shopping Affiliate Program as shopping-related watch time in India has ...
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