Rasna Acquires Jumpin, Enters ‘Ready-To-Drink’ Beverage Category
Instant beverage maker Rasna has acquired the Jumpin brand from Hershey's India as part of its ...
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MMA Global’s Greg Stuart Lays Out His Vision For Marketing Professionals To Guide The Fraternity’s Next Leap
In a world where marketing is evolving faster than ever, Greg Stuart, CEO of MMA Global, ...
More Than Just A Day: Mother’s Day 2025 Ads Celebrate The Many Faces Of Motherhood
Mother's Day is more than just a date on the calendar—it is a heartfelt occasion to ...
Lux Industries Forays Into Women’s Apparel Brand ‘Pynk’ With Campaign Featuring Shraddha Kapoor
Lux Industries has forayed into women’s wear with the launch of Pynk—an apparel brand for women. ...
Blum India’s New Campaign Draws Attention To Everyday Furniture Struggles
Blum India has unveiled a new ad campaign that humorously brings the spotlight back to real-life ...
67% Indians Trust Influencer Recommendations Over Traditional Ads: Kantar’s Influencer Playbook
Kantar, a marketing data and analytics company has launched The Influencer Playbook. This one-of-its-kind report helps ...
Google Blocks 2.9 Million Advertiser Accounts In India in 2024: Ad Safety Report
Google has removed more than 247.4 million ads and blocked 2.9 million advertiser accounts in India ...
Are Internet Trends Overshadowing Original Storytelling In Today’s Creative Ad Landscape?
Advertising in India has changed significantly over the years. With the rise of AI, data-driven strategies, ...
Kerala High Court Stays Case Against Ramdev, Balkrishna Over Misleading Ads
The Kerala High Court on Thursday stayed the proceedings against Baba Ramdev, Acharya Balkrishna and Divya ...
Shalimar Paints Teams Up With Mumbai Indians As Official Paint Partner
Shalimar Paints, an Indian paint brand has partnered with Mumbai Indians (MI) as its Official Paint ...
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