41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar
When was the last time you saw a man doing the dishes in an ad, without ...
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‘Thala’ Turns 44: MS Dhoni’s Brand Endorsements That Hit It Out Of The Park
Another July 7 rolls around, and it’s not just the cricket world that’s buzzing, India is ...
Too Yumm! Onboards Ananya Panday As The Face Of K-Bomb
Too Yumm! has onboarded Ananya Panday as a face following its entry into the instant noodles ...
Delhi HC Bars Patanjali From Running Misleading Ads Against Dabur Chyawanprash
The Delhi High Court restrained Baba Ramdev’s brand Patanjali Ayurved from running allegedly disparaged advertisements against ...
Ad Volumes On TV For Retail Sector Surge By 65% During 2024 Over 2020: TAM AdEx
In the Retail sector, television (TV) ad volumes increased by 65% in the year 2024 compared ...
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking ...
Delhi HC Asks Ghadi Detergent To Drop Derogatory References To Surf Excel From Its Ads
The Delhi High Court directed RSPL, manufacturer of Ghadi detergent, to remove derogatory phrases targeting competitor ...
Celebrity Endorsements Dropped 13% In IPL 2025 Ads: TAM Sports
In the 18th edition of the Indian Premier League (IPL), the share of celebrity-endorsed advertisements declined ...
Marketers Are Underestimating The Scale Of AI-Driven Change & Must Accelerate Adoption Uniformly: Shubhranshu Singh
As marketing ecosystems grow increasingly complex, shaped by evolving consumer journeys, expansive digital touchpoints, and a ...
Offshore Betting & Real Estate Emerge As Top Violating Sectors In ASCI Annual Complaints Report 2024–25
The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report for the year ...
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