Here’s How ZEE Is Using ‘Dilfluencers’ To Make Its TV Characters Perfect Partners For Brands
Ashish Sehgal, Chief Growth Officer for Digital and Broadcast Revenue at ZEE, and Kartik Mahadev, Chief ...
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Arbitral Tribunal Rejects ZEEL & Margo Networks’ Claims Against RailTel
The Arbitral Tribunal has rejected the claims filed by Zee Entertainment Enterprises (ZEEL) and Margo Networks, ...
ZEE Network & Jackie Shroff Bring ‘Dilfluencers’ To Open New Avenues For Brands To Engage With A Wider Audience
To celebrate its legacy, ZEE Network has launched its new ‘Dilfluencers’ campaign. Additionally, it has also ...
Punit Goenka Steps Down As MD Of ZEEL While Continuing His Role As CEO
Punit Goenka has proposed to the Board of Directors of ZEE Entertainment Enterprises (ZEEL) that he ...
The Road Ahead For ‘JioStar’ As Reliance & Disney Merge Their Media Assets
Industry leaders view the successful merger of Reliance and Disney's media assets as a promising step ...
Vikram Lad Returns To Zee Entertainment Enterprises As Business Head
Vikram Lad has joined Zee Entertainment Enterprises (ZEE) as Business Head. In this role, he will ...
Fiction Sustains Stickiness & Repeat Viewership For The Channel, Whereas Non-Fiction Drives Reach & Impressions: Zee Marathi’s VR Hema
As Zee Marathi marks its 25th anniversary, V. R. Hema, Chief Channel Officer, and Siju Prabhakaran, ...
Efficacy Worldwide Becomes Media Agency Of Record For Hero Moto Corp’s Hero Cycles
Following a multi-agency pitch, full-service advertising and marketing agency- Efficacy Worldwide has won the Media Mandate ...
Just Herbs Focuses On Timeless & Holistic Beauty With Zeenat Aman & Rakul Preet Singh In Latest Campaign
An Ayurveda inspired beauty and personal care brand- Just Herbs has launched its latest brand campaign ...
Zee’s Alok Paranjape Joins As Lead Marketing For NDTV Profit & NDTV Marathi
Alok Paranjape, previously the Vice President of Marketing for Zee Premium Cluster at ZEE, has now ...
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