How Tata.Ev’s ‘Brand Karma’ Made FCB Kinnect Push The Bar On Reactive Moment Marketing With #PerryPowerfulPunch
When the Australian cricketer and all-rounder, Ellyse Perry, hit the ball not just out of the ...
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Holi 2024: Here’s How Brands Brightened The Festival Of Colours With Ad Campaigns
From mouth watering delicacies to trendy footwear and booming speakers, various brands operating in the categories ...
In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh
Having started her career with merchandising in May 1999, working with companies such as Piramyd Retail, ...
Why Do Marketers Prioritise Customer Experience & Seamless Integration Across Marketing, Technology, & Delivery Channels
In today's ever-evolving shopping landscape, with the proliferation of digital and e-commerce channels, consumers have got ...
Women Need To Push Harder To Carve Their Own Path Owing To Societal & Cultural Biases: Divya Aggarwal
For someone who entered the world of marketing owing to her keen interest in ‘Consumer Insights’ ...
Here’s How Brands Celebrated International Women’s Day 2024 & Womanhood With Their Ingenious Campaigns
March 8, commonly known as International Women’s Day, has over time gained the stature of being ...
Women Should Be The Bigger Fish in Medium Ponds, Not Invisible in Large Ones: Shaili Chopra
The world has been a witness to many journalist-turned-entrepreneur, but the story of Shaili Chopra isn’t ...
Meta Platform Outage: Here’s What Worries Digital Advertisers When The Servers Go Down
A couple nights back, when the servers of two of Meta’s renowned social media platforms- Instagram ...
From Acting To Building Nish Hair, Its Been A Wild Ride, But I Wouldn’t Have It Any Other Way: Parul Gulati
Parul Gulati, Founder and CEO of human hair extension brand- Nish Hair, or commonly known as ...
What Approaches Do Marketers Use For Targeting Audiences In Today’s Fragmented Media Landscape
In the past couple years, if there’s one thing that has got most marketers worried, it's ...
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