Tongue Twisters, Clucking Mysteries & AI Chatter: Brands Whip Up Some Seriously Clever Campaigns This Week
What do tongue twisters, boneless chicken, colourful monuments, and a kid named Opus have in common? ...
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Too Yumm! Onboards Ananya Panday As The Face Of K-Bomb
Too Yumm! has onboarded Ananya Panday as a face following its entry into the instant noodles ...
Zuno General Insurance Renews Social Media Mandate With BC Web Wise
BC Web Wise has been awarded the social and digital mandate for Zuno General Insurance for ...
Brands Step Up To Turn Rath Yatra 2025 Into A Journey Of Comfort & Connection
The Jagannath Puri Rath Yatra 2025 witnessed a significant collaboration between several brands and event organisers ...
Wondrlab Appoints Bharatesh Salian As President – Digital
Wondrlab has Appointed Bharatesh Salian as President – Digital, strengthening its leadership as it sharpens focus ...
Honasa Consumer Elevates Neha Malhotra To Vice President – Marketing
Neha Malhotra has been elevated to Vice President – Marketing at Honasa Consumer. Her career spans ...
Goibibo Teams Up With Rishabh Pant For Hyper-Personalised AI Travel Nudges
Goibibo has joined TrueFan AI for a hyper-personalised video campaign featuring brand ambassador Rishabh Pant. The ...
YouTube’s Open Call Puts Creators In Control, But Can Influencer Marketing Thrive Without Filters?
In an age where brands are racing to meet audiences where they scroll, swipe, and double-tap, ...
This Fortnight In Social Media: From Elon Musk’s No-Tag Mood To Meta’s AI Boost
Hashtags are out, AI is in, and ad innovation is getting a glow-up. In the ever-unfolding ...
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking ...
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