DigiStreet Bags Digital Mandates For Jagat Pharma & Dr. Basu Eye Hospital
DigiStreet Media, a young independent marcom agency, has been awarded the digital mandate following a multi-agency ...
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Ads That Perform Well In TV Have Only 50% Chance Of Performing Well In Digital: Kantar Creative Effectiveness Report
After testing and analysing over 12,000 creatives for its clients across the globe, of which 11% ...
JioCinema Announces Key Additions To Technology Leadership Team
Viacom18 has announced significant additions to its technology leadership team, as the company looks to scale ...
Our Commitment To Pushing Boundaries Shines In Exploring Every Facet Of Audio Content Creation With Experimentation: Sunil Kumaran
In a world buzzing with non-stop information, the timeless magic of radio continues to captivate many. ...
T20 World Cup Final Between India & South Africa Records Peak Concurrent Viewership Of 5.3 Crore
The ICC Men's T20 Cricket World Cup final between India and South Africa on Saturday saw ...
Neena Dasgupta Launches Independent Content & Design Agency The Salt Inc.
The Salt Inc., an independent content and design agency with technology at its core, has officially ...
Why TRAI’s Multiple Rating Agencies Proposal Raises Concerns Among Marketers & Industry Players?
The Telecom Regulatory Authority of India (TRAI), in its latest recommendations for the National Broadcast Policy ...
Here’s How MX Player’s Key Assets Could Perfectly Align With Amazon’s Growth Strategy
After much to and fro, Amazon recently entered into an agreement to acquire some assets from ...
The Sleep Company Plans Over Rs 80-85 Cr Ad Spend For FY25, Eyes Tier 2 & 3 Expansion: Ripal Chopda
The Sleep Company, an omni-channel comfort tech brand, has swiftly expanded its presence in metro cities ...
IPL 2024 Witnesses 35% Surge In Social Media Engagement Compared To Last Season: Interactive Avenues Report
Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands India, launched "IPL ...
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