Kantar Media Appoints Mark Read As Chairman Of The Board Of Directors
Mark Read has been appointed Chairman of the newly formed Board of Directors at Kantar Media. ...
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Google Search Patterns Reveal 2x Rise in Science-Led Wellness in India: Kantar
Kantar has released its Health and Wellness in India report, drawing on 2024 Google search data ...
41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar
When was the last time you saw a man doing the dishes in an ad, without ...
Skipped Another Ad? Kantar’s Prasanna Kumar Explains Why Most Ads Don’t Make The Cut
Suppose you’re watching a video on YouTube, and an ad pops up. You barely register it ...
CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report
Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million ...
67% Indians Trust Influencer Recommendations Over Traditional Ads: Kantar’s Influencer Playbook
Kantar, a marketing data and analytics company has launched The Influencer Playbook. This one-of-its-kind report helps ...
7 In 10 Rural Consumers Engage With Online Media, 28% Rise Since 2022: GroupM & Kantar Report
GroupM, WPP’s media investment group, in collaboration with Kantar, a marketing data and analytics company, today ...
Sports, Entertainment & Music, Kidsverse & More Influence Marketing Strategies In India: Kantar
Kantar, a leading marketing data and analytics company, has now released the first edition of its ...
Positive Rural Sentiment, Aspiration-Driven Personalization, Absent Broad Generalisations & More To Influence Brand Strategy in 2025: Kantar
In its ‘India at Crossroads’ report wherein it forecasts some of the key trends which will ...
1.46x Increase In Parents Considering Kids’ Input For Smart TV Purchases Compared To 2022: Kantar
55% of parents are allowing full discretion to their kids over career choices, as per the ...
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