Rohin Desai Reunites With Madison World As New Chief Client Officer- Media Buying
After serving the role of Head- Revenue and Sales Strategy at Enterr10 Television for more than ...
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India’s First Woman CCO Swati Bhattacharya Makes Brand Move; To Join GCPL’s LightBox Creative Lab As Global Head
Known to be India’s first woman Chief Creative Officer, Swati Bhattacharya is now switching tables by ...
On India’s 78th Independence Day, Brands Urge Individuals To Champion Freedom, Responsibility, Heritage & More
Embracing the spirit of unity, patriotism, and cultural pride with a fresh perspective on what freedom ...
IAA Leadership Awards 2024: Ogilvy Backbone & Ad Veteran Piyush Pandey Inducted Into Hall of Fame
In addition to Ogilvy's Piyush Pandey being inducted into IAA Hall of Fame at the 11th ...
How Brands Across Categories Took Their Shot At Being Pally With Audiences This Friendship Day
Celebrated on the first Sunday of August, it has almost become a customary practice for brands ...
Union Budget 2024: What’s ‘Progressive’ In It For FMCG, Travel, Startups, Gaming & Other Industries
Union Finance Minister Nirmala Sitharaman has presented the full Union Budget for the third time under ...
From Spending 350-400 Cr On Advertising A Few Years Back, Today We Spend Over 1000 Cr: GCPL’s Sudhir Sitapati
With the annual report of Godrej Consumer Products, the parent company of Good Knight, Darling, Cinthol, ...
Karan Abhishek Singh Joins ZMCL As CEO
Karan Abhishek Singh, the former CEO of Hindi News (TV and Digital) at Network 18, has ...
Ads That Perform Well In TV Have Only 50% Chance Of Performing Well In Digital: Kantar Creative Effectiveness Report
After testing and analysing over 12,000 creatives for its clients across the globe, of which 11% ...
MRSI Elects TAM’s Nitin Kamat As President; Announces New Managing Committee For Next 3 Years
One of India’s foremost industry-led market research bodies- Market Research Society of India (MRSI) has announced ...
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