With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next ...
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Frodoh Join Hands With Jeep For Connected TV Campaign
Frodoh, an AdTech firm, has teamed up with Jeep for a Connected TV (CTV) campaign that ...
IAS Onboards Marc Grabowski As Chief Operating Officer, Srishti Gupta As Chief Product Officer
A global media measurement and optimisation platform, Integral Ad Science (IAS), has onboarded Marc Grabowski as ...
Live Times Aims To Stand Out In The Cluttered News Landscape With Focus On Truth, Credibility & Cutting-Edge Technology: Dilip Singh
In a conversation with Marketing Mind, Dilip Singh, Founder, CEO, and Editor-in-Chief of the newly launched ...
Warner Bros. Discovery International Launches WBD AIM For Enhanced Audience Targeting Capabilities
Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data ...
Beyond Sports, We’re Now Building Gamification Experiences Around Non-Fiction & Fiction Properties: ZEE5’s Abhirup Datta
With the festive season approaching, its significance for ZEE5 cannot be overstated, according to Abhirup Datta, ...
WPP Announces Brian Lesser as New Global CEO Of GroupM As Christian Juhl Steps Down To Take Another Role
As Christian Juhl steps down as Global CEO of WPP owned media agency- GroupM, the Mark ...
Will Non-Cricketing Sports Like Wimbledon Become The Next Big Thing For Indian Brands?
Often evoked in the realm of Wimbledon is the phrase, 'Where Champions Become Legends', encapsulating the ...
Why Bo’s The Voice Company Made A ‘Content’ & Not ‘Ad’ Film For DaMENSCH’s Innerwears
It is a widely known fact that if there’s one thing which turns the viewers off ...
As India Triumphs in ICC T20 World Cup, Did Advertisers Win Too?
India secured a thrilling victory to claim their second ICC Men’s T20 World Cup title, defeating ...
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