Taboola Partners With LG Ad Solutions To Unite CTV Exposure With Digital Performance
Taboola has announced a partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed ...
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BMW India Partners With Interactive Avenues & VDO.AI To Roll Out Interactive CTV Campaigns
BMW India has partnered with Interactive Avenues and VDO.AI to execute interactive connected TV (CTV) campaigns ...
From Mobile To Living Room: How CTV Is Reshaping India’s Advertising Landscape
Not long ago, India’s digital ad boom revolved almost entirely around mobile screens. But viewing habits ...
ZEE5 Clocks 105 Bn Watch Minutes In FY25; Regional Language Storytelling & CTV Drive Surge
Zee5 has unveiled its latest viewership report revealing significant trends in audience behaviour, content preferences, and ...
CTV Consumption On JioHotstar Rises By 85%; 40% Of Watch Time Comes From Big Screen
In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has ...
CloudTV Partners With Magnite To Launch CTV Ad Platform
CloudTV, India’s first certified Smart TV operating system, has launched a new Connected TV advertising platform, ...
Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart ...
IPL 2025 Draws 1 Billion Viewers Across TV & Digital; CTV Viewership Rises By 49%: JioStar
JioStar, the official broadcast and streaming partner for TATA IPL 2025, announced that it reached one ...
CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report
Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million ...
Beyond The Hype: What CTV Really Means For India’s Advertising Future
In an age where consumer attention is increasingly fragmented, Connected TV (CTV) has emerged as a ...
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