Lloyd’s Latest Campaign Introduces Stunnair AC With Mahesh Babu and Tamannaah Bhatia
Lloyd has unveiled Stunnair Air Conditioner, an addition to its new Luxuria Collection. Showcased in an ...
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67% Indians Trust Influencer Recommendations Over Traditional Ads: Kantar’s Influencer Playbook
Kantar, a marketing data and analytics company has launched The Influencer Playbook. This one-of-its-kind report helps ...
Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain
Short-form video (SFV) has transformed the digital landscape, becoming the dominant medium of content consumption worldwide. ...
Gaming Industry Bodies Collaborate To Launch Ethical Guidelines For Responsible Play
To promote safe and responsible gaming, the All India Gaming Federation (AIGF), the Federation of Indian ...
Tech Giants Like Meta, Google Need To Join Fight Against Illegal Gambling & Betting Market In India: Digital India Foundation Report
As part of an ecosystem approach to dismantle the fast-growing illegal online gaming sector in India, ...
42% Of Viewers Cite Cinema Ads As Influential In Purchase Decisions: GroupM
GroupM, WPP's media investment group in India, has released its latest report, "Profiling Cinemagoers," which explores ...
Health, Pharma & Personal Care To Be Next Huge Categories Driving Consumption In Quick Commerce: Atique Kazi
A significant portion of the growth in quick commerce is coming from tier 2 and tier ...
With Mobile-First Strategies Coming To The Fore, India’s E-Commerce FMCG Market To Hit $100B-105 Billion By FY25: Swagata Gupta
It is no wonder that the relationship between brands and customers is similar to that of ...
Medusa Beverages & Warner Bros. Discovery Global Consumer Products Introduce Exclusive ‘House of Dragons’ Fire Edition Beer
Medusa Beverages and Warner Bros. Discovery Global Consumer Products have unveiled an exclusive 'House of the ...
LinkedIn Removes Some Templated Posts, Snapchat Boosts Brand Safety & Suitability Measurement, & More In Social Media Updates
As the user presence on social media platforms grows stronger each passing day and updates come ...
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