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Titan Capital-backed bubble tea brand ‘Boba Bhai’ has entrusted integrated marketing consultancy firm- One Source with ...

Entrepreneur Xerxes Desai owned Titan has a 34-year-old legacy in India. Did you know the company ...

As brands have become more active on social media to interact with consumers, they're also increasingly ...

Print advertising in India has seen a marginal increase in ad space during the first nine ...

There is something grounding about the final weeks of the year, when the noise of campaigns, ...

This week, brands cut through the festive clutter with campaigns rooted in strong cultural hooks from ...

Prashant Iyer,  has moved on from Netflix after a tenure of more than seven years. At ...

Fastrack Perfumes has launched its latest national campaign starring Bollywood actor Siddhant Chaturvedi, built around the ...

A life beyond headlines. It’s hard to write about someone who wrote India’s most memorable words. ...

In India, festivals have always been more than just dates on a calendar. They are moments ...