Schneider Electric has appointed LEO India (formerly Leo Burnett) as its creative partner. The move marks a significant step in Schneider Electric’s ambition to strengthen its presence in the home electrical segment by engaging consumers with innovative, purposeful narratives.
As the first major initiative under this partnership, Schneider Electric has launched its latest brand campaign, ‘Bring Home the Smart’. The campaign highlights products including Miluz Zeta switches with built-in AQI indicators, Miluz Zeta motion-sensing LED footlamps, and Wiser smart home automation solutions — designed to make Indian homes more intelligent, stylish, sustainable, and safe.
The integrated campaign is running across TV, digital, print, retail, influencer-led channels, and on-ground activations in key markets.
Rajat Abbi, Vice President, Marketing, Schneider Electric India, said, “We are thrilled to welcome LEO India on board as our creative partner. Our partnership marks an exciting new chapter for Schneider Electric’s continued focus on increasing our offerings for the home electrical market in India. LEO brings a powerful blend of strategic thinking, consumer insight, and creative excellence. Their deep understanding of culture and ability to craft purposeful narratives make them the ideal partner for us as we bring our smart, sustainable home solutions to the forefront.”
Vikram Pandey, Chief Creative Officer at LEO, South Asia, added, “Children are the perfect metaphor for our creative narrative. Their trust, curiosity, and joy reflect exactly how a smart home should feel. Through playful storytelling and relatable moments, we’re showing how Schneider Electric makes smart living effortless and delightful.”
