Schbang has won the performance marketing mandate for Pyng, an expert discovery platform built for Bangalore’s fast-moving professionals. The engagement spans creative development, media execution, and search — making it a full-stack performance partnership.
The first phase of the campaign has gone live with six AI-generated ads built entirely using Google’s Veo 3. The films focus on everyday frustrations — from skipped workouts to last-minute tax chaos — and position Pyng as a one-stop platform for finding verified professionals across over 50 categories, including fitness, finance, travel, events, and hobby learning.
Schbang has handled the full-funnel deployment — testing creatives, optimising spend, and scaling performance to drive installs and retention. Early engagement metrics have been promising, with signs of strong resonance across categories.
“The task was clear: create performance creatives that were fast to build, frictionless to run, and still culturally sharp,” said Aditya Sobti, Creative Director at Schbang. “We used Veo 3 to move with speed and precision, building ads that convert while staying true to the category’s reality.”
“Speed and specificity were key,” added Mrugank Desai, Head of Media Sciences at Schbang. “This wasn’t just about scale; it was about delivering utility with clarity. The creative system powered by Veo 3 helped us do both.”
“As Pyng continues to use AI to solve real-life chaos, we’ve also been exploring how it can help tell our story,” said Vaishnavi Bhagwat, Marketing Manager at Swiggy. “While we were still figuring out Veo 3, Schbang moved fast and got the campaign out the door. No shoot, no delays, just sharp, AI-led creatives that landed strong. The final assets didn’t just match the vision — they were visually striking, quick to produce, and already earning love online. Now we’re scaling them across performance to build serious brand momentum for Pyng.”
