Sanchita Johri has joined Abbott as Head of Media, CRM and E-commerce. Prior to this, she was associated with adidas as Director Digital Activation, Media and CRM- Emerging Markets MENA, India, South Africa, Turkey and Israel from November 2020 until April 2024.
Earlier, she worked at Johnson & Johnson taking on different positions. She began as Head of Digital Consumer India and Digital Lead FemCare APAC from July 2016 to June 2018 and then as APAC Lead for Marketing Excellence (MX) & Head of Total Brand Experience (Digital) for Self- Care/OTC from June 2018 to November 2020. Later, she was elevated to Asia Pacific Lead for Connected Commerce and Marketing & Content Excellence starting from June 2019 until November 2020.
Prior to that, Johri worked for Reliance Digital as Assistant General Manager – Digital Marketing and Commerce and Special Initiatives from July 2014 to July 2016. Before that, she served as Marketing Lead at SVG and Strategic Business Director at PlatformPlay for SVG Media from June 2013 to May 2014.
In the past, she was also associated with Brand Capital India as Integrated Marketing Communications from October 2008 to May 2013. Before that, Johri worked at 92.7 BIG FM as Radio Jockey from July 2006 to August 2007.
From April 2005 to June 2006, she served as Senior Voice and Accent & Soft Skills Trainer (Lead) – Talent Transformation Business Unit at IBM Daksh.
