Brands opting celebrities for their promotion is not a new thing. Of course, stars do get paid huge money for appearing in ads but some chose not to appear in a specific commercial due to the impact it will have on society. Such celebrities are rare but are still setting examples for others in the industry.
Just a few days ago, actress Sai Pallavi was in the news for turning down a fairness cream advertisement even after the company was ready to pay her a whopping Rs 2 crore for it. Now, during the promotions of her upcoming movie NGK, Pallavi has revealed the reason behind turning down the offer.
In a recent interview to Behindwoods, Sai confirmed that she rejected the offer as it would send out wrong message to women. Talking about an incident, she said,
“My close circle comprises my parents, sister Pooja and my friends. Pooja used to hog cheeseburgers and has always had a complex that she wasn’t as fair as I am. Many a time, when we both stood in front of the mirror, she would compare her complexion to mine.”
“Once, I had told her that if she wants to become fair, she should eat fruits and vegetables. And she did it! She doesn’t like eating fruits and vegetables, but she still did it, because she wanted to become fair. I felt so bad. What an impact it has created on a girl five years younger than I am!” she added.
“What am I going to do with the money I get from such an ad? I’ll go home and eat three chapatis or rice. I do not have any other big needs. I see whether I can contribute to the happiness of people around me or I can say that the standards we have are wrong. This is the Indian colour. We can’t go to foreigners and ask them why they’re white, and if they know that they will get cancer because of it. That’s their skin colour and this is ours,” she stated.
Also Read: Here’s Why Virat Kohli Rejected A Multi-Crore Endorsement Offer
Quotes source: IndiaToday
