Monks, the global digital-first brand of S4Capital, has appointed Niranjan Singh as the Head of Media for Monks India, effective immediately.
Singh has brought with him over 18 years of experience in media consulting, strategy, and transformation across India and Southeast Asia. He has worked with leading brands including P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA, Mercedes-Benz, Kraft Heinz, and Electrolux.
Prior to this appointment, Singh has held leadership positions at GroupM in India, Vietnam, and Indonesia, and most recently has served as Head of Media for LEGO APAC and Amazon Prime Video SEA at IPG Initiative.
Monks has stated that Singh will lead its media practice in India, focusing on data-led innovation, integrated strategies, and AI-driven marketing solutions. His appointment has marked the company’s continued investment in South Asia, aligning with its larger APAC strategy to strengthen client partnerships and deliver measurable outcomes.
“We’re thrilled to welcome Niranjan to the team. His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation,” said Fay Denis du Peage, SVP Media, Monks APAC.
“I’m excited to join Monks, the world’s leading AI agency. The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth. I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity, ensuring our clients don’t just keep pace with digital transformation, they lead it,” said Singh, Head of Media at Monks India, on his appointment.
“India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation. Niranjan’s deep expertise across India and Southeast Asia, combined with his proven ability to lead transformation for some of the world’s largest brands, makes him an ideal leader to strengthen our media practice in the region. His appointment underscores our commitment to investing in top-tier talent and delivering long-term value for clients in South Asia and beyond,” said Ketan Desai, Managing Director of Monks India.
