JSW Paints has appointed Rohit Talwar as its new Chief Marketing Officer. In his new role, he has been responsible for driving the company’s marketing strategy, strengthening brand presence, and accelerating market expansion. Talwar, who has brought with him over two decades of experience, has been expected to play a key role in shaping the next phase of growth for the paints business.
He has posted on LinkedIn that he is “thrilled to share that I am joining the exciting paints industry as Chief Marketing Officer, JSW Paints at JSW,” adding that the category is scaling rapidly and presents a tremendous opportunity to challenge the status quo with courage and agility.
Prior to this, he has served at Castrol India as Vice President and Head of Marketing for India and South Asia from November 2023 to August 2025, Marketing Director for Vietnam from February 2019 to November 2023, and Deputy Vice President and Head of Brand and Communications for India from February 2017 to January 2019.
He has also held positions at Castrol including Sponsorship Manager for Activation, ICC Cricket World Cup 2011 between September 2010 and June 2011, Senior Brand Manager for Motorcycle Products from November 2007 to September 2010, and Area Sales Manager from March 2005 to October 2007.
Earlier in his career, he was Assistant Manager for Promotions at Navneet Edutainment, part of Navneet Education, from January 2001 to July 2002.
