T-Series has appointed Richa Vaidya as Deputy General Manager – Music Marketing, further strengthening its leadership team in the entertainment marketing space.
Richa has shared the update on LinkedIn, expressing her excitement about taking on this new role after completing an impactful 2.9-year stint at JioHotstar (formerly JioCinema). During her tenure there, she has led digital-first content marketing strategies across original web series and large-scale campaigns.
“At T-Series, I look forward to enhancing my skills, learning, and growing in the ever-changing world of music to build the next era of entertainment marketing,” she shared.
With nearly 12 years of experience, Richa has been part of several award-winning campaigns and has received recognitions from ET Kaleido, India Digital Awards, Adgully Awards, and Viacom18 MAD Awards.
