Reneta Kripalani has joined InMobi as Global Head of Marketing Communications, Consumer and D2C. She announced her move in a LinkedIn post.
Before joining InMobi, Kripalani served as Vice President of Marketing at Z47 (formerly Matrix Partners India). During her tenure, she led the firm’s marketing strategy with a focus on brand development, content creation, community-building, and public relations. More than just overseeing communications, she worked closely with portfolio founders, helping them scale their businesses through marketing excellence.
Prior to that, Kripalani was Head of Brand Marketing at Purplle.com, a beauty-tech platform. She played a crucial role in building the brand’s marketing function from the ground up. Notably, she led Purplle’s first major celebrity-led campaign, featuring Bollywood actress Sara Ali Khan, which tripled app installs, quadrupled first-time users, and doubled overall revenue. Under her leadership, Purplle also launched over 80 SKUs across platforms such as Amazon and Flipkart, while the D2C brand NY Bae saw significant brand identity refinement and market growth.
Between 2018 and 2020, Kripalani held a leadership position at News18 Digital, where she was responsible for branded content strategy and sales across digital platforms in 13 Indian languages. She developed a 360-degree marketing approach that integrated TV, OTT, print, radio, and influencer marketing, while also driving exponential growth for e-commerce partnerships—most notably a 10X revenue boost for Amazon’s business via the platform. Her work also included piloting the Amazon Influencer Program and launching Vanity Diaries, an OTT show under in.com, which partnered with high-profile brands and achieved standout engagement and conversion metrics.
Kripalani’s foundation in brand strategy and marketing was laid during her five-year tenure at Hindustan Unilever, where she managed portfolios across personal care categories, including TRESemmé, Sunsilk, Brylcreem, and TONI&GUY. Her work included leading new product development, packaging innovation, large-scale digital and PR campaigns, and international brand partnerships, such as those with London Fashion Week and Mercedes-Benz Fashion Week. These experiences honed her ability to merge creative vision with commercial outcomes.
Her early career also includes roles at Ogilvy Public Relations, where she led campaigns for major FMCG brands, and Think Events, where she managed marketing for high-profile clients such as the United Nations and The Boston Consulting Group. She also spent time as a journalist with the Times Group, contributing over 60 articles across beats ranging from business to fashion.
