Due to the growth of Internet in last few years, marketers are now in a position to communicate in real time with consumers. When it comes to the Digital world, Moment Marketing is the latest trend that is helping brands to create a buzz among the online audience. One major benefit of using Moment Marketing is it helps brands to reach their target audience in a quick time.
Knowing the current ICC Cricket World Cup fever among Indian fans, no brand can ignore this opportunity to advertise. Also, the performance of Indian team is helping brands to experiment in their campaigns. While the Indian team is looking to continue its unbeaten performance in the next match against England, there is one more thing that is the topic of talk right now- team India’s new orange jersey. Our Men in Blue will debut the orange and blue away jersey against England on Sunday.
Presenting #TeamIndia's Away Jersey 🤩🤩🇮🇳🇮🇳 What do you make of this one guys? #TeamIndia #CWC19 pic.twitter.com/TXLuWhD48Q
— BCCI (@BCCI) June 28, 2019
Seeing the buzz all across the online world, RÉAL, India’s most popular packaged fruit juice brand, has come up with a 10-second video encouraging Indian fans to DRINK ORANGE while cheering the Men in Blue. The video shows how color of jersey changes from blue to orange after drinking the refreshing RÉAL Orange juice.
Juice so delicious, the men in blue go orange!
#RealOrange #IndvsEng
Posted by RVCJ Media on Saturday, June 29, 2019
Making the full use of popularity of this current topic, RÉAL has once again proved that Moment Marketing is the way to attract social media audience. These are the type of ads that make a brand stand ahead of others in this competitive advertising world.
The fact that REAL hasn’t trolled any other brand or team makes it a perfect promotion. As the audience has become very aware these days, brands need to come up with such ideas for promotion because this is the right way to do it.
What are your thoughts on Moment Marketing? Share your thoughts in the comments section.
