iCubesWire, a prominent ad-tech digital marketing platform, conducted an extensive analysis of sentiments on Twitter regarding the Indian Premier League (IPL) 2023. The study closely examined discussions related to the IPL on Twitter, providing valuable insights into the interesting trends and opinions surrounding players, teams, captains, controversies, and brands.
The study incorporates a range of data points, such as the overall mention count and the distribution of neutral, positive, and negative sentiments across different categories. As a result, the report’s primary findings offer valuable insights that can be put into action by professionals in the industry.
Virat Kohli continued to dominate the Twitter buzz, but the sentiment analysis also revealed a mixed response, with a significant portion of negative sentiment at 14.65%. This suggests the polarized nature of users’ opinions on the platform.
Surya Kumar Yadav also gained significant popularity, with 45.3% positive sentiments, making him a favorite among the crowd. However, there was a considerable difference in reach compared to Virat Kohli, with a 71.89% lower reach. Shubman Gill, despite having approximately 86% less reach than Virat, stood out as a prominent batsman, along with Faf du Plessis, receiving positive sentiments that reflected their favorable public image.
In the bowling department, Mohit Sharma emerged as the most discussed bowler in IPL 2023. Rashid Khan followed closely behind as the second favorite, with a reach that was 23.24% less than Mohit Sharma. Mohammed Shami secured the third highest reach, which was 66.06% less than Rashid Khan. It is worth noting that Shami generated significant debate, with 69.9% of sentiments being negative.
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When it comes to the captains, MS Dhoni continued to be the top favorite with the highest percentage of positive sentiments at 38.2%. Rohit Sharma claimed the second spot with a reach that was nearly 58.48% less than Dhoni. Hardik Pandya, KL Rahul, and Faf du Plessis followed suit, each with a substantial difference of 81% less reach compared to Dhoni.
Furthermore, KL Rahul’s captaincy received the highest percentage of negative sentiments among the captains, accounting for 27.4%. On the other hand, Faf du Plessis, the captain of the Royal Challengers Bangalore, garnered a significant positive reach of 33%, highlighting his popularity despite having a lower overall reach.
When considering team dynamics and fan engagement, the teams that generated the most conversations and had highly engaged fan bases were led by the Royal Challengers Bangalore, which enjoyed a reach 33.7% higher than the second-favorite team, Mumbai Indians. Close on their heels, the Chennai Super Kings had a reach that was only 4% less than the Mumbai Indians. Notably, the Gujarat Titans, currently leading the scoreboard, had a reach 82.63% lower than that of the Royal Challengers Bangalore, showcasing the tremendous support from their fan base. Lastly, the Lucknow Super Giants had the lowest reach among the top five teams.
Considering the widespread positive sentiment surrounding players such as Virat Kohli and Faf du Plessis, brands have a valuable opportunity to leverage their popularity and drive impactful campaigns. Additionally, partnering with teams like Royal Challengers Bangalore and Chennai Super Kings, who are dominating the conversation on Twitter, can greatly enhance brand visibility and reach.
During IPL 2023, controversies took center stage, extending their impact to Twitter as well. One of the most talked-about controversies involved the clash between Virat Kohli and Gautam Gambhir, which garnered an astounding 322.65% more reach compared to the dispute between Nitish Rana and Hrithik Shokeen. This highlights the significant influence of player rivalries on audience engagement and underscores how controversies can serve as powerful tools for enhancing brand visibility.
In the realm of brand rivalries, there’s always an invisible battle for supremacy. However, Dream 11 emerged as the undisputed leader, experiencing a mere 1.5% negative sentiments, making it a dream come true for any brand. Following closely behind is TATA, with a reach 53.27% less than Dream 11. Jio also made its presence felt with a reach 33.04% less than Dream 11. Notably, the food delivery giants also joined the Twitter conversation, with Zomato experiencing the highest negative sentiments at 95.4% less reach than Dream 11. Swiggy, while ranking lower in overall engagement and reach, maintained an impressive 57.6% share of positive sentiment.
Also Read: Here’s How Brands Celebrated On Social Media As King Kohli Smashed IPL Century
