Kult has appointed Ravish Kumar Chaubey as its Head of Marketing. In this role, he has been spearheading overall marketing efforts at Kult, driving consumer engagement, brand building, and growth.
Kumar Chaubey has brought over 15 years of rich experience across leading consumer businesses. He has been leading marketing at Meesho, Ola Electric, Vedantu, and Flipkart. At Meesho, his efforts have accelerated user growth sixfold, helping the platform evolve from reselling into full-fledged e-commerce. At Ola Electric, he has led the scooter’s digital-first debut, generating over 500,000 pre-bookings in a week, a milestone recognised as one of India’s most successful two-wheeler launches. At Vedantu, he has streamlined business marketing and growth, significantly boosting revenues while halving inefficiencies. His early stint at Flipkart has given him a front-row seat in shaping India’s e-commerce ecosystem, building foundational expertise that continues to guide his journey.
Speaking on the appointment, Karishma Singh, Kult’s Founder, said,“We are thrilled to welcome Ravish to Kult as Head of Marketing. His track record of scaling consumer businesses and building impactful brands aligns perfectly with our vision of making Kult the most loved beauty destination for young India. At Kult, our goal has never been to just create another beauty marketplace; we’re building a discovery-first, experience-rich platform that truly understands what beauty means to each individual. With his expertise, we are confident of strengthening our positioning and accelerating growth in the months to come.”
Expressing his excitement, Kumar Chaubey, Head of Marketing, Kult, added,“Beauty is one of the most personal and expressive categories, and Kult is redefining how it is discovered and experienced in India. I am excited to join this journey and look forward to building on Kult’s strong foundation to craft memorable brand experiences, fuel consumer love, and scale the platform to its full potential.”
