Rajesh Sharma, who was associated with McCann Worldgroup for a period of eight-and-a-half years, between May 2015 and September 2023, and then went on to join FCB Ulka as its National Planning Head in August 2023, has now reunited with the Prasoon Joshi-led agency once again.
He has now joined McCann Worldgroup in the capacity of National Planning Director- McCann Mumbai.
That being said, he had first joined McCann as Senior Vice President in May 2015 and went on to hold the same role for about eight-and-a-half years.
Prior to that, Sharma served the role of Planning Head- South at DDB Mudra Group for a period of over three years, starting April 2012.
Earlier on, he was associated with another Inter Public Group creative agency- TBWA India as Strategic Planning Head- Mumbai for over one-and-a-half years, between September 2010 and March 2012.
Between June 2003 and August 2010, he was associated with Lowe Lintas as Associate Vice President (Planning).
Coming with over 20 years of industry experience, Sharma has considerable experience in a data-led insight approach to map consumer behaviours and plan relevant marketing interventions across the customer journey.
Commenting on the development, Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and CCO, McCann Worldgroup India, said, “Rajesh comes back with a range of experience, a keen eye for data led insights in the transformative digital space . He is entrepreneurial in nature and will play a key role in contributing to McCann’s growth . His joining will add a new dimension to our valued client relationships in our Mumbai operation.”
To this, Sharma added, “My biggest reason for returning to McCann is its entrepreneurial culture, nurtured by stable and inspiring leadership. My previous stint here profoundly reshaped my approach to strategic planning. McCann is truly the university of Indian culture, offering unparalleled training in creativity that resonates within this context. The ‘most effective agency of the country’ tag is spot-on. McCann excels in championing brand-biased ideas and continually refreshing itself to meet the evolving needs of New India Brands and the New Indian Consumer.”
