After being associated with ZenithOptimedia Group as Buying Head from May 2015 to October 2021 and founding D PREVISION India in December 2021, Rajeev Kumar Jha has now been appointed as the new Chief Investment Officer at the Deepak Sharma-led media agency- The MediaLab.
With over 20 years of experience in the media and advertising industry, during which he has consistently demonstrated exceptional leadership and strategic acumen whilst managing the media portfolios for top-tier clients like Nestlé, Coca-Cola, ITC, GSK, and Mama Earth, among others, Jha has worked across multiple roles at Zenith Media, Madison Media, Universal McCann, and Mindshare amongst others.
Bringing his vast expertise in media strategy, planning, and buying to the organization, his leadership is poised to further strengthen the agency’s reputation as a pioneer in integrated media solutions.
In his most recent agency role at Zenith Media as VP- Buying, he piloted teams, managed media buying portfolios worth Rs 1,000 crore, and achieved significant milestones, including mitigating media inflation in challenging markets.
That being said, his ability to deliver measurable business outcomes while fostering strong relationships with media partners underscores his reputation as a trusted industry leader.
Commenting on the development, Deepak Sharma, MD and Founder, The MediaLab, said, “We are excited to welcome Rajeev to The MediaLab family. His deep understanding of the media landscape and his proven track record of crafting impactful media strategies will play a vital role in shaping the future of our agency.”
To this, Jha added, “I am honored to join The MediaLab at such an exciting time in the media industry. I look forward to collaborating with the talented team here to drive innovative media solutions and deliver exceptional value to our clients.”
