After being associated with Dentsu India’s creative arm- Dentsu Creative India for a period of over one year, Punit Kumar Singh has now joined FCB Group India as Chief Strategy Officer- FCB India.
He took to LinkedIn to announce the same.
Prior to FCB Group India, he served the role of Head- Planning, Strategy, Brand, Digital, and Communications (North) at Dentsu Creative India from June 2023 to August 2024.
Before that, Singh was associated with MullenLowe Lintas Group as Senior Vice President – Strategy and Digital Integration for a period of more than seven years, starting January 2016.
From March 2015 to December 2015, he worked with AskmeBazaar as Head Marketing– Next Day Delivery. During this time, he was responsible for leading the marketing team and spearheading a hyper-local marketing model for the e-commerce player, rolled out a national campaign across various media platforms and oversaw the strategy and execution of product adoption.
Previously, for a period of one year between August 2013 and September 2014, he served the role of Client Leader Digital- North at Maxus (now part of GroupM’s Wavemaker). At Maxus, he was responsible for managing both- top and bottom lines and helping the agency transition from being a media-focused entity to a full-service agency with creative and communication strategy capabilities.
During his stint at Maxus, he created and spearheaded the strategy and creative functions and developed and executed digital and media strategies for multiple brands including Google, Nokia, Hero Motocorp, Pernod Ricard, Akzo Nobel, Max Life Insurance, and Dabur India.
Earlier on, he was associated with BBDO Proximity India as AVP– Digital for close to more than two years, ending August 2013, during which time he was responsible for identifying, recruiting, and mentoring talent, as well as establishing and maintaining relationships with key technology partners and leading publishers, managing and leading the Global Production hub for Visa and more.
In the past, he also worked with Reliance MediaWorks, DDB Mudra, Reliance ADAG and E2 Solutions.
Speaking on the new appointment Ashima Mehra, CEO, FCB India, said, “I am delighted to welcome Punit Singh to our team as Chief Strategy Officer. His exceptional blend of innovative thinking and deep understanding of consumer behaviour and technology aligns seamlessly with our commitment to pushing boundaries and redefining possibilities. Punit’s profound understanding of market dynamics and consumer behaviour will be instrumental in driving our vision forward. I am confident that his leadership will not only strengthen our strategic initiatives but also enhance our ability to deliver unparalleled value to our clients. Here’s to a future filled with transformative growth.”
To this, Singh, who has now come onboard as FCB India’s new CSO, added, “I’m thrilled to be joining Dheeraj, Ashima, and Mayuresh, along with the incredibly talented folks at FCB India. The agency’s reputation for groundbreaking creative work and forward-thinking approach is truly inspiring. I’m excited to collaborate with the team to develop work that delivers exceptional results for our clients. Together, I believe we can unlock the full potential of creativity to build even stronger brands in this dynamic marketplace.”
