In a bid to strengthen its creative leadership, one of Publicis Groupe India’s creative agencies- Publicis India has appointed Aman Mannan and Shitu Patil as Joint National Creative Directors (NCDs).
In their new roles, the duo will lead the creative vision for all brands at Publicis India and also leverage their expertise to lead the agency’s creative vision across all offices in the country.
Both Mannan and Patil will report to Oindrila Roy, Managing Director, Publicis India.
Before joining Publicis India, Mannan was working as a Creative Consultant, Screenwriter, Writer and Advertising Creative Director for the past seven years during which he worked on brands such as P&G, Unilever, Myntra.com, JBL, Reliance Stores, Inorbit, Future Brands Retail, Infosys, Bajaj Finserv, BPCL etc.
Prior to that, he also worked as Group Executive Creative Director at Leo Burnett from January 2015 to February 2017; Executive Creative Director at DDB Mudra Group from October 2010 to December 2014; Creative Director at McCann Erickson from January 2004 to October 2010 and as a Copywriter at Interface Communications from March 2001 to November 2003.
Similarly, before taking up the role of Joint NCD alongside Mannan, Patil was the National Head Of Art and ECD at L&K Saatchi & Saatchi since July 2022.
From August 2012 to August 2022, she also ran her own strategic design and brand transformation studio, Plus One Design as Co-Founder and Creative Head.
In her earlier stint with Publicis, she served as the Associate Creative Director- Beauty, Fashion, Lifestyle at Publicis Worldwide India from January 2008 to August 2012; Creative Consultant at- FMCG and Retail at Lowe Lintas from August 2004 to December 2007 and Senior Visualiser- FCB Ulka from July 2001 to July 2004.
Commenting on the development, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India, said, “Publicis India has been on an amazing journey of resurgence in the past 2 years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”
To this, Oindrila Roy, Managing Director, Publicis India, added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies. We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”
Sharing her excitement on the appointment, patil mentioned, “My journey at the agency has been nothing short of exciting and full of learnings. I am thankful to Paritosh, Oindrila, and the entire team for their continued trust and support. I really believe we are as good as our people and my focus is going to be on uplifting and strengthening our teams further to create distinguished work and take both our clients and agency to greater glory. I am excited about this new journey and look forward to closely working with Paritosh, Oindrila and Aman.”
Similarly, Mannan also said, “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India.”
