Publicis Groupe has appointed Piyush Aggarwal as Regional Digital Lead for Publicis Le One (bespoke model for Haleon).
He announced the same on LinkedIn.
Earlier, he was associated with Publicis Media as Associate Director Performance Strategy and Programmatic (SEA and Oceania- Team Samsung), from March 2022 to April 2023 and later, as Director – Performance and D2C Commerce (South East Asia), from April 2023 to May 2025.
Prior to this, he founded Doubleback Consultancy and led it from March 2015 to October 2022.
Between February 2018 and March 2022, Aggarwal was associated with Brightcom as Head of Strategy and Client Success (APAC). Prior to that, he served as Digital Lead at BBH India, between March 2017 and January 2018.
In the past, he was also associated with SapientRazorfish, Junxion Strategy, vdopia, Microsoft Corporation India, 99labels.com, Havas Digital, Integrid Media and Quasar Media.
