Prose on Pixels (POP), Havas’ AI-powered content at scale agency, has appointed Joris Knetsch as EVP, Prose on Pixels APAC, effective May 2025. Based in Singapore, Knetsch will lead the launch and expansion of Prose on Pixels across the Asia Pacific region.
With over a decade of experience in digital production, creative content, and scaling operations – including eight years building and leading Media.Monks’ business in APAC, Knetsch’s brings deep regional expertise and a strong track record of success. His appointment marks a significant step forward in advancing Havas Converged strategy in the region.
With the launch of Prose on Pixels, Havas completes the strategic triangle of media, creativity and content – delivering integrated, AI-powered solutions to solve marketing challenges at speed and scale.
Knetsch’s appointment comes as Havas accelerates the transformation of Prose on Pixels into a borderless, AI-powered global production business. Since its relaunch in June 2023, Prose on Pixels has been consolidating production capabilities across Havas’ global networks, aligning with the new production-at-scale reality.
This shift has been accompanied by an expansion of global operations, with new hires bringing expertise across technology, operations, innovation, and creative—positioning Prose on Pixels as a fully integrated, future-ready production agency.
Joris will work closely with Rowena Bhagchandani, CEO BLKJ Havas and Pankaj Nayak, CEO, Havas Media Network Singapore to refine and roll out an Asia-specific Converged strategy, ensuring it is tailored to the region’s unique needs and opportunities.
“With close to a decade of experience in the APAC region, Joris brings invaluable market knowledge and established relationships that will help us accelerate our growth. His deep expertise in technology-driven production makes him the ideal person to lead Prose on Pixels in Asia Pacific,” said Steve Netzley, Global CEO, Prose on Pixels.
“Bringing Joris on board helps our business in two ways”, said Rana Barua, Group CEO Havas India, Southeast and North Asia. “First, to officially launch and scale Prose on Pixels in Asia with the right leadership in place. Second, it reinforces our converged strategy across the region – anchored in media, creative and production – by fostering collaboration and empowering our teams to elevate the value we deliver to our clients.”
“I’m thrilled to be joining Prose on Pixels at such an exciting time,” said Joris Knetsch, Asia Pacific Lead, Prose on Pixels. “It was immediately clear that the global Prose on Pixels team sees things the same way I do—great content production isn’t just a support act, it’s central to bringing bold creativity and smart media to life in today’s marketing landscape. While many claim to be integrated, with Prose on Pixels launching in Asia, Havas is actually doing it: activating its Converged strategy and bringing creative, media, and production together to truly work as one across the region. Asia Pacific is an incredibly dynamic region, and I look forward to helping brands transform how they create and distribute content with speed, efficiency, and impact.”
