Gaming is growing exponentially in India, and one platform that is making its presence felt in the skill-based gaming category is PlayerzPot, which has registered over 1.5 crore+ users. The platform provides an array of interesting games like Ludo, Carrom, Snakes & Ladders, Chess, Sheep Fight, and many more, making it ‘India Ka Naya Maidan’.
Despite the growing awareness of gaming, most people still see gaming just as a hobby. As a platform where players can enjoy skill-based games and express their talent, PlayerzPot recognizes this issue. And to make sure every gamer gets appreciated for their talent, the brand recently came up with this genius campaign named- ‘Yaha Mile Talent Ki Value’
In order to raise awareness around the same, PlayerzPot chose Rashmika Mandanna as its brand ambassador. Here’s how the whole campaign achieved success:
The pre-buzz
The campaign started with a video of Rashmika Mandanna storming out of a shoot and talking about her talent not being valued. The video went viral and created curiosity among the online audience. Though people were confused, the purple jacket in the end made them curious.
The launch
The brand released a series of three ad films in which Rashmika encourages everyone to value the talent of skilled gamers.
The first ad shows a Ludo champ’s skills getting undermined.
The second ad features a Carrom king running errands
The third ad shows a Snakes & Ladders maverick who isn’t valued by his friends.
These ads have been aired on digital platforms and have garnered a lot of attention.
Overall, the teaser campaign created the right initial buzz followed by the ad films that were hilarious and stressed how PlayerzPot provides the right platform to play skill-based games and showcase one’s talent.
Not only this, the #TalentKiValue campaign empowered Indian gamers by organizing a series of contests and offers with a chance to win big prizes!
The campaign’s idea is valuing people’s skills, which is encapsulated in the campaign’s name and tagline- ‘Yaha Mile Talent Ki Value’
So, for all those who want to win big rewards, test your skill and love games, PlayerzPot is one platform for the ultimate skill-based gaming experience.
