PHD Worldwide, Omnicom Media Group’s (OMG) global media and marketing communication agency, has onboarded Vincent Rebeix as its first Global Chief Operating Officer (COO), a role that the agency has created in recent times to meet the growing demand for specialised client solutions.
In this role, he will drive the development of future-fit products, processes, and customised client operating models that will enable PHD clients to outthink, outpace, and outgrow the marketplace.
Rebeix has joined PHD following two decades with Group M, where he most recently served as Global Chief Product Officer for EssenceMediacom, leading the development and delivery of client solutions across the network, including analytics, performance marketing, and AI.
In his new role, Rebeix will be leveraging parent company OMG’s Agency as a platform (AaaP) model that enables PHD to draw talent, tools, and capabilities from across the entirety of the OMG and Omnicom networks. Powered by Omni- the open operating system that supports all Omnicom agencies- AaaP allows PHD to create flexible, bespoke client solutions that can evolve as changing client needs and marketplace dynamics demand.
Rebeix, whose official start date is October 1, will be headquartered in London, reporting directly to Guy Marks, Chief Operating Officer (CEO), PHD Worldwide.
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On his appointment, Rebeix said, “Throughout my career, I have delivered growth for clients and organizations by uncovering and executing against transformation opportunities. At this pivotal time in our industry, I believe that the combination of PHD’s “Intelligence. Connected.” vision and Omnicom’s Agency as a Platform capability is unmatched as an offering. As Global Chief Operating Officer, my mandate will be integrating these strengths to create meaningful value for our clients and our people around the world.”
Speaking on the development, Marks, said, “Driving transformative growth through media begins with a future fit operating model- tools, technology, and architectures that accelerate insights, advance effectiveness, and enable collaboration. Media sits at the center of digital transformation, connected commerce, content, and creators. That broad spectrum of client needs requires deep specialization from the breadth and depth of OMG and Omnicom. How we integrate these solutions, the simplicity we create for clients, the agility we bring, and the pace at which we move are core to our success. Rebeix’s record of building and scaling such outcome-centric solutions made him the ideal choice to lead operations for a next-generation media agency engineered for connected intelligence.”
