Following a multi-agency pitch, OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate.
As part of this association, PHD India will support OPPO India’s journey of growth in the region by drawing upon its ‘signature strength’ in comms planning, creative ingenuity, and ‘best-in-class’ capabilities to drive impactful business outcomes.
With a legacy spanning nearly two decades of pioneering innovation in smart devices, OPPO India aims to bolster its commitment to driving a transformative revolution in the mobile phone landscape and solidify its position as the preferred choice among discerning consumers.
This collaboration between OPPO India and PHD India comes at a pivotal moment when the brand is focussed on fueling an upward trajectory in the fiercely competitive Indian smartphone market.
Commenting on the win, Monaz Todywalla, CEO, PHD India, said, “We are thrilled to embark on this journey of growth with our new partner, OPPO. The brand is an innovator in its space and with PHD’s deep expertise in media, consumer strategies and advanced thinking – ‘Intelligence. Connected.’ – that combines data, technology, and human expertise collaboratively, we look forward to building a stronger affinity for OPPO India.”
With this, she also emphasized that what has been key to clinching the particular mandate has been the agency’s formidable product suite and integrated strategic approach.
