PHD India, part of Omnicom Media Group, has won the integrated media mandate of retail NBFC major- Shriram Finance in the aftermath of a competitive multi-agency pitch.
The account will be serviced out of the agency’s Mumbai office.
As part of the mandate win, PHD will be responsible for increasing the visibility for Sriram Finance’s offerings, connecting with audiences across the country and empowering customers through financial inclusion.
Driven by their vision to be the country’s most preferred financial services, Shriram Finance offers credit solutions for commercial vehicles, two-wheeler loans, car loans, home loans, gold loans, personal and small business loans.
As per the agency, what has been vital to the win is PHD’s advanced thinking of ‘Intelligence.Connected’ that combines data, technology, and human expertise collaboratively to achieve effective business outcomes and the agency’s expertise for a premium roster of clients in the banking and financial services space.
Through smart, strategic thinking and creative innovation, the media agency aims to leverage the best of data, technology, and human-centric principles to deliver transformative results for the brand.
Commenting on the partnership, Elizabeth Venkataraman, ED and Head of Marketing, Shriram Finance, said, “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”
To this, Monaz Todywalla, CEO, PHD India, added, “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”
