Procter & Gamble India has appointed Mukta Maheshwari as the Company’s Chief Marketing Officer (CMO), effective September 1, 2023. Mukta will succeed Sharat Verma, who has been appointed as the senior vice president, Fabric Care for P&G India, Middle East, and Africa (IMEA).
Along with leading the Marketing function, Mukta will also be heading the Fabric Care Category for P&G India.
Prior to this new role, Mukta served as the Vice President, Fabric Enhancers in the ASEAN region, based out of Singapore. Having over two decades of experience, she joined P&G in 2007 and has worked across 5 brands across 3 different countries since then. She has done an MBA from the Indian Institute of Management, Calcutta and holds a degree in Aerospace Engineering from Indian Institute of Technology.
Speaking about her new role, Mukta Maheshwari, Chief Marketing Officer; and Vice President & Category Head – Fabric Care, P&G India said, “I am thrilled to kickstart the next phase of my journey with P&G and coming back to India, after having the opportunity to work across multiple roles in the region, including Singapore and Philippines. P&Gs philosophy of touching and improving lives truly resonates with me, and I am glad that my new role will enable me to continue aspiring to positively impact our consumers, communities, and people.
“India continues to be an important market for P&G globally, as we continue to delight the consumers with our superior brands. These are exciting times, and I look forward to contributing to the growth of P&G in India, together with our people who are the backbone of this resilient and empowered organization,” Maheshwari said.
