Nvidia and Jeff Bezos-backed AI-powered Search Engine- Perplexity AI is mulling the implementation of advertisements on its AI search across 15 key categories by the fourth quarter (Q4) of current fiscal year.
As per reports, these ads are likely to feature in video format in both- mobile (at the top of related questions) and desktop version (on side screen) of Perplexity AI and be accompanied by text that highlights the advertiser’s products as well as on related questions.
These categories as per several media reports are likely to encompass domains like Arts and Entertainment, Finance, Food and Beverages, Health, Technology and more.
Last month, the AI startup had kickstarted a program for a small batch of publishers such as TIME, Der Spiegel, and Fortune, where it intended to share revenue from interactions where a publisher’s content is referenced. In April, Perplexity AI received $62.7 million in funding from both their earlier partners such as Nvidia, and new partners which include Garry Tan, CEO, Y Combinator, and Brad Gerstner, Founder and CEO, Altimeter Capital. It was the second round of fundraising and it raised the value of the company above $1 billion, three months after the previous round.
With this development in place, Perplexity AI joins ChatGPT which began injecting AI into web search, sparking discussions on how the new AI-integrated search could potentially disrupt Google who had also unveiled its plans for AI summaries to the public at its developers’ event held in May this year.
