One of the global leaders in the spirits and wine industry- Pernod Ricard has entered into a four-year long agreement with Paris Saint Germain. The same spans across PSG’s professional teams- men’s and women’s football as official partner and handball as official provider.
This first of its kind new global partnership for Pernod Ricard, will feature the entire portfolio of the Group’s premium brands, with the brand being a worldwide official partner of the iconic brand and club that PSG is.
Additionally, the brand will now be the sole champagne and spirits provider of the club, with dedicated visibility and communications rights as well as bespoke experiences. And by combining their values and strengths, the two leading brands will also amplify the essence of French savoir-faire and culture at global scale.
With the coming together of two globally recognised brands to unite in their mission to celebrate victories, sportsmanship and human connections, it is believed that the two will create sophisticated, on-the-ground experiences that embody elegance and shared successes cherished by all PSG enthusiasts.
Commenting on the development, Philippe Guettat, EVP- Global Brands, Pernod Ricard, said, “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.”
To this, Nicola Ibbetson, Director- Partnerships and Sponsorships, Paris Saint-Germain, added, “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”
