When a brand has a lot on its plate, they sometimes give birth to typos. After Uber’s major grammatical errors found in their advertisement that covered full front pages of newspapers in major cities, a recent such case became apparent with Paytm.
While splurging on advertising their brand new QR code on a front-page drive, Paytm managed to make a spelling error in the URL. Read the highlights below.
Spelling Error in Paytm’s URL; Faces Backlash!
The campaign was regarding the new QR code that enables business owners to accept payment without any other charges. The ad came in sight of a lot of people but two of the newspapers happened to have minor errors in the sign-up URL that navigated the users to some other website link.
The ad printed in The Malayala Manorama guided people to a Uk-based site that deals with a completely different payment scenario, Paym (Paym.com/busines).
The second newspaper, Malayalam daily, Mathrubhumi had a similar error on its front page.
Moreover, people didn’t seem to like the copy of Malayalam text much.
Gosh! Mathrubhumi as well. pic.twitter.com/VdUG6bnfJM
— Sushil Menon 🇮🇳 (@sushil) January 13, 2020
Struggling with such errors could be hard but then people find themselves being offended even harder. They cannot take the pain of wrong spellings. SMH!
@Paytm there is a spelling mistake , plz correct it. pic.twitter.com/44V6uBwdxW
— Delhi (@Delhi01312328) December 14, 2019
And one more..
Not just that, they misspelled the word “payment” on their application, once.
@PaytmBusiness @paytm There is a small spelling mistake in your iOS Business app pic.twitter.com/h7RrmUasXs
— Raiz Razer (@raizrazer) October 9, 2019
Trying to get it done with but…
Paytm misspells the word "environment" as "enviornment" on World Environment Day.#environment #Paytm #paytmkaro #WorldEnvironmentDay #HTColumn #indianexpress #NarendraModi #language #mistakes #spelling pic.twitter.com/6fZrdnBppN
— Archit (@architrohilla) June 5, 2018
Last one, promise!
@Paytm Check ur spelling mistake of recieved at Paytm app on ios pic.twitter.com/uwXDpv7Zse
— Ravi Jain (@ravimkdoshi) May 8, 2016
The errors are miniscule in front of what the companies are making and they cannot make such brands lose a bit of their business. But there is no harm in rectifying such things just once so that their names don’t highlight in a negative way. What do you say?
