Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Paytm Apologizes Users For The Panic Created Due To A Notification Error

Surabhi Kedia by Surabhi Kedia
January 7, 2019
in What’s Buzzing
A A

On Monday 07.01.2019, Paytm took to Twitter to Apologize to its users for the inconvenience caused due to the technical glitch during an overdrive test.

What went wrong?

Late at night, multiple users received Push Notifications from the app as ‘Hey’ with a cryptic text ‘ghvkjfjgj’ attached, which confused customers. Twitter has blown up with reactions and a whole lot of confusion with different perceptions was created.

We apologize for the test push notification some of you may have received from Paytm App. It was a testing error by us. We are ensuring that such errors are eliminated completely in future.

— Paytm (@Paytm) January 5, 2019

Why did the panic spread?

With multiple hackings and bugs dominating 2018, privacy issues left everybody worried. People were wondering if this was, in fact, a major large-scale hack happening right in front of their eyes. Paytm usually holds a high amount of electronic money for most users and is connected to various other apps like Uber, Zomato etc. Any issue here would cause ultimate risk for the user’s financial credentials. In fact, multiple Credit or Debit cards and Bank accounts are also linked with Paytm Accounts making it a dangerous play.

The Actual reality

Paytm later realized the big error that had happened all over the nation. Finally, they used Twitter to calm everybody down.

“Hi! We apologize for the test push notification you have received from Paytm App. It was a testing error by us. We are ensuring that such errors are eliminated completely in future. Thanks,” Paytm tweeted.

It seemed like the app was making everybody run on overdrive to test its latest technology. A test notification which was very cryptic seemed to actually arise out of sleep and boredom, multiple users on Twitter commented.

It’s not funny!

Mistakes as such are not only funny but can highlight a couple of other things. It shows how hard companies like Paytm are working, day and night, to ensure high-quality customer service and world-class smooth system. It also shows how a simple error can cause panic and confusion among millions of people due to existence of social media.

Well, all said and done, Paytm ensured that everybody was smiling at the end of the first week of 2019. A test gone wrong seemed to work in its favour after all!

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

December 12, 2025
From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

December 12, 2025
2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

December 12, 2025
Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

December 12, 2025
Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

December 12, 2025
Niraj Mishra Joins Amazon MX Player As Head of Growth & Product Marketing

Niraj Mishra Joins Amazon MX Player As Head Of Growth & Product Marketing

December 12, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.