La Pink, one of India’s first beauty brands with 100% Microplastic Free Formulations, has onboarded actress Parineeti Chopra as its first-ever brand face.
As per the brand, La Pink entered the market with 17 products in 2023 and now has more than 60 products in its portfolio. Entirely relying on customer feedback, be it packaging or formulations, La Pink has always been customer-centric and dedicated to bringing revolutionary, impactful, innovative products to the Indian mass consumer.
In a quest to find the perfect face that resonates with La Pink’s personality, the brand found its ideal match with Chopra.
The brand stated that as La Pink continues to revolutionise the Indian beauty industry, the brand is thrilled to have Chopra as a partner in its mission to inspire conscious beauty and create a healthier future for both consumers and the planet.
“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.” Nitin Jain, Founder and Director of La Pink, said.
Parineeti Chopra, Brand Ambassador expressing her excitement about joining La Pink, said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be- unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”
