How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
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Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra
In a conversation with Marketing Mind, Sahil Chopra, CEO of iCubesWire, discussed the growing trust deficit ...
Broadcast Bill 2024: A Double-Edged Sword For Content Creators Or A Positive Move To Strengthen Their Credibility?
The latest draft of the Broadcasting Services (Regulation) Bill has the potential to significantly alter the ...
Are Influencers Losing Their Power To Influence Consumers?
In our digitally-driven world, influencers have wielded profound influence across a spectrum of interests, spanning from ...
Here’s How SEBI’s Crackdown On Finfluencers Will Shape Fintech Advertising
Across Instagram and YouTube, finance content creators or 'finfluencers' are shaping financial advice from general money ...
Growing Our P&L By 20-25% YoY & Expanding Globally In FY24, We’ll Focus On ‘Consolidation’ This Year: Sahil Chopra
Launched in 2010 as an email marketing company and then building on its social media and ...
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