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As GECs elevate their festive programming, industry leaders anticipate a surge in ad revenues driven by heightened competition among brands. ...

Brands lit up Diwali with enthusiasm blending traditional festivities with vibrant hues and creative flair. The festival of lights marks ...

As part of the “Create in India Challenge” for WAVES 2025, the E-Gaming Federation (EGF) has announced the launch of ...

In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing this year, including the ...

The ad volumes for the FMCG sector on radio medium increased by 1% during H1 2024 over H1 2023, as ...

After being associated for over a year, Abhishek Mehta has stepped down from his role as Head of Marketing at ...

Vikram Lad has joined Zee Entertainment Enterprises (ZEE) as Business Head. In this role, he will be focusing on ZEE ...

An audio and wearable brand- boAt has teamed up with Blinkit to deliver festive cheer and audio gear to the ...

The ad volumes of Consumer Durables/Home Appliances category on TV witnessed a growth of 11% from January to June 2024 ...